Up Close With Casio’s Latest Edifice Surf Watch

TechCrunch

With summer coming and surf season in full swing, I thought I’d take a closer look at the Casio EMA100-1AV Edifice watch with tide graph and moon-phase data. Casio is best known for its G-Shock line of beefy (and some would say ugly) plastic sports watches, so this steel-cased model is a departure for the brand. Casio announced the watch in April and it is on sale now for $250.

So what’s special about the EMA100? First, it is surprisingly staid and classic for a “water watch.” The face is quite dark and the two LED registers — one at 6 o’clock and one at 2 o’clock — are reflective and nearly invisible in low light. Even the blue LED backlight is better at lighting up the luminous hands than the actual registers. The Edifice line uses polished metals to great effect, giving what would be a normal, albeit rugged…

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