Facebook Just Hijacked Every Ad Mentioning Twitter Hashtags


“[Twitter bird logo] #brand” just became an endangered species. Hashtags are becoming universal as Facebook will start supporting them. That neutralizes an important growth vector for Twitter. Before, each print or tv ad mentioning a hashtag nagged people to join Twitter. Now they can join the real-time conversation through the social network they already use.

Businesses and events want their social mentions to achieve maximum reach, so advertising a “Twitter hashtag” doesn’t make much sense when they could promote a universal hashtag. I expect we’ll either see the Twitter logo drop off before displayed hashtags, or the Facebook logo added.

Whether hashtags get popular on Facebook remains to be seen. Subscribe, its Twitter-style asymmetrical following feature for celebrities and journalists, hasn’t quite become a hit. And hashtags will be posed with the challenge that much of what’s posted on Facebook is only shared with friends, not the public.

Facebook hashtags

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