Yahoo shouts yahooooo! for acquiring Tumblr
Yahoo’s board has approved a $1.1 billion all-cash deal to buy Tumblr, a New York City-based technology company.
Yahoo CEO Marissa Mayer tweeted that this is the first acquisition announced by an animated GIF and promised “not to screw it up,” keeping the team in place and offering support and integration, not re-invention. Yahoo famously acquired delicious, Flickr and Upworthy, amongst other hot online properties, only to let them moulder. Many users still haven’t forgiven Yahoo for its 2009 decision to close Geocities, an popular online community from the 1990s, without archiving it.
Tumblr CEO David Karp tumbled the news and sought to allay user concerns: “We’re not turning purple,” he wrote. “Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve –…
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